Today’s choice for designer spotlight is Vancouverite Sara Armstrong. This Blanche Macdonald graduate cut her teeth at Lululemon and Urban Outfitters, two of the west coast’s favourite lifestyle shopping destinations. Her architectural and androgynous fashion is very appealing especially in our green city where we are sometimes forced by the weather to dress a little less chic than we had planned!
With pieces that appeal to all, a designer can not only widen the market appeal of the brand and be less confined by the constraints of a specific style sector. Her camouflage vests would look great with a chunky black wool sweater dress just as much as a full on cargo pant and work boots.
“Sara Armstrong is an interdisciplinary artist who practices in both industrial and fashion design. Sara Armstrong creates ready to wear pieces with an androgynous blur, at once loyal to the functionality of heritage craftsmanship and subversive in their welcoming of innovative details.
With a focus on architecturally inspired urban luxury, Sara’s formal training in sculpture is immediately apparent in pieces that balance complex geometries with pared-down simplicity. Lucid yet intuitive, Sara’s work is hinged upon a tactile, hand-worked approach to design and an uncompromising appreciation for authenticity and quality.”
T: @saraarmstrong_ / IG: saraarmstrong / V: user17383036 / http://www.sararmstrong.com/ @lululemon / @urbanoutfitters / @blancheworld
(This article was written by Helen Siwak)