Upscale American fashion brand Coach has renovated three key Canadian flagships including the downtown Vancouver store. According to Retail-Insider the interiors feature contrasting textures and luxe materials which mirror the company’s redesigned Beverly Hills Rodeo Drive flagship, which opened in late 2014.
“As the Coach brand continues on the path of transformation, I wanted to create something different – different for Coach and unique in luxury,” said Stuart Vevers, Coach’s Executive Creative Director.
“I believe the new incarnation of the Coach stores that William Sofield and I created will trigger a powerful change in the perception of Coach; it is sophisticated and refined, yet playful and authentic”, Vevers said.
The gorgeous new interiors consist of iron spot brick pavers, reclaimed heart-pine wood flooring with custom hand-tufted wool carpeting. Change rooms have Roman brick wall tile and granite flooring. The handbag walls incorporate seasonal artwork as backdrops, and cabinetry is fabricated from natural and ebonized ash, blackened steel, antique bronze and mahogany trim. The furniture is mid-century featuring custom steel and leather counter stools, shoe benches in tufted leather with suede details, pearl lamb shearling upholstery on club chairs, and Pullman cloth fabric on sofas.
Vancouver’s flagship is one of only three stores that carry Coach’s ready-to-wear collections which feature a wide assortment of bags, small leather goods, footwear, watches, weekend and travel accessories, scarves and jewelry.
True fashionistas will remember that the southern portion of this Coach location was once occupied by another luxury brand. Retail-Insider’s Craig Patterson added an interesting backstory to the current location. He shares that in 1991, Chanel opened a 1,300 square foot. location and luxury brand Celine occupied the northern half. Towards Georgia Street, Nina Ricci and Valentino had small stores and Versus/Versace was on the corner. People think the recent influx of international designer brands into the Vancouver ‘luxury zone’ is new but clearly there is a long history of stylish fashion in our city!
(A version of this article by Helen Siwak originally appeared in VancityBuzz.com)
All photographs courtesy of Coach.