Nordstorm’s is continuing to surprise everyone with almost daily news announcements regarding the innovative and value-added services that will be part of their soon-to-launch Vancouver location in Pacific Centre downtown.
Five years ago, Alli Webb began a mobile blow dry business named Drybar and by the end of 2015 will have 57 locations. Drybar will enter Canada for the first time with its debut Drybar shops-in-shop in Nordstrom with five chairs.
“We need to intelligently identify new markets to break into while continue to strengthen our positioning in existing ones,” said John Heffner, chief executive officer of Drybar.“Nordstrom is known as the destination that offers a really rewarding shopping experience and Drybar is all about customer experience,” said Heffner. “So we see this partnership as really highly synergistic.”
Also, the company will enter 53 Sephora stores in Canada in addition to its 319 current stores in the U.S. Drybar sales in Sephora are up 105 percent year to date.
Meanwhile in Manhattan, Drybar’s newly launched app Dry-on-the-Fly business, which brings one of its trained stylists right to the client’s door for $75, is on track to hit its projected revenue goals. No information yet as to if this service will be rolled out in Vancouver also in the future.