Tiffany & Co. recently unveiled its Holiday 2015 advertising campaign the ‘Joy Comes Out of The Blue’ with a private Breakfast at Tiffany’s event for Vancouver’s top stylists, bloggers, and media.
From the moment the guests arrived the experience was all about luxury – complete with personal door service, brewed and sparkling beverages, savoury hors d’oeuvres and gorgeous baked sweets.
This season’s campaign is themed to brilliantly capture the magical moment when people with close personal ties present each other with the ultimate gift: the Tiffany Blue Box and its sparkling contents.
“The joy is not only in our blue box, but also in the deep feelings people share,” said Caroline Naggiar, Tiffany’s chief marketing officer. “We so often emphasize the glamour and luxury of Tiffany; but we also enjoy a heritage at the center of life’s most meaningful occasions. Tiffany’s is not only the most anticipated gift to receive, but also the most coveted to give.”
Tiffany simultaneously launched a limited run collection of the most lustrous and breathtaking large diamond and gemstone pieces (probably the largest ever seen in Vancouver!) to compliment their holiday campaign. In between sips of mimosa’s, guests were encouraged to try-on and experience the beauty of the individual pieces.
Earlier this month Tiffany & Co also pledged to achieve net-zero greenhouse gas emissions by the year 2050, joining other leading companies in setting long-term climate change goals and asking world leaders to do the same.
As part of an initiative organized by ‘The B Team’, a not-for-profit coalition of global business leaders, Tiffany & Co. CEO Frédéric Cumenal joined in signing an open letter to Heads of State that emphasizes the importance of a long-term climate goal and highlights the bold actions of the private sector. Also, at its manufacturing and distribution facilities, Tiffany & Co. is implementing a variety of energy-saving and emission-reducing programs, including the use of solar arrays.
“As a global iconic brand and leader in sustainable luxury, Tiffany is proud to join other responsible businesses in pledging net-zero greenhouse emissions by 2050,” said Cumenal. “This continues our commitment to protecting our precious natural environment and we hope to inspire others to do the same.”
Tiffany is the internationally renowned jeweler founded in New York in 1837 and the Burrard Street location, in downtown Vancouver, is a reflection of the company’s timeless elegance. For holiday gift-giving there is a selection of timepieces, sterling silverware, china, crystal, stationery, fragrances and accessories.
Thank you to Brianna at Hawksworth Communications for the invitation to this very sparkly holiday event.
Helen Siwak, On the Scene