Frank & Oak Launch Flagship in Gastown

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Image courtesy Frank & Oak

North America’s fastest growing menswear brand, Frank & Oak, launched their Vancouver flagship at 316 West Cordova Street in Gastown. The location opened to the public on December 5th, 2015 after a 5 week build-out and marks the brand’s thirteenth retail store. VIPs and media attended a pre-launch and had the opportunity to speak with Frank & Oak’s Sophie Desbiens, who traveled from Montreal, to oversee the launch.

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Image courtesy Frank & Oak

Focusing on providing an experience that feels as local as it does global, Frank & Oak has reconfigured its flagship to offer the same personalized approach to shopping as it offers online. With mobile and online shopping seamlessly integrated in-store, customers will be able to access their past order histories and online style profiles, and can opt for complimentary personal styling appointments with trained style advisers.

Frank & Oak 4

Style writer Ritchie Po chatting with store stylist Tyler Yang. Image credit: Helen Siwak

Additionally, customers will be able to have products shipped directly to their homes if an item is not available in store, delivering Frank & Oak’s focus on connected retail. The flagship will carry Frank & Oak’s monthly menswear items, limited run collections, and will host a variety of community-oriented events which we are looking forward to.

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

THECloset YVR’s Helen Siwak and Sam, founder of Man Cave Barber Shop chain

The location also features a two chair Man Cave Barber Shop and juice bar helmed by the team at local juice emporium Krokodile Pear. The space is intended as a community hub to meet, connect and linger.

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, RetailFrank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Puppy friendly premises! Image credits: Helen Siwak

“We’re thrilled to reinforce our reputation for personalized service and unique in-store experiences the opening of this flagship location on the West Coast,” explained Frank & Oak Co-Founder and CEO Ethan Song. “We’re passionate about building a sense of community, culture, and integrating the two into a local approach but within the context of the digital world.”

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Window display and Frank & Oak Co-Founders Hicham Ratnani and Ethan Song

Check out this weeks’ Knotwerk by Ritchie Po shot exclusively in the new Frank & Oak!

Ciao ciao,

Helen Siwak, On the Scene

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