Van Cleef & Arpels Plans Holiday Launch

van cleef & arpels, birks, vancouver, granville street, helen siwak, yvr, vancity

Image credit: Helen Siwak, THECloset YVR

According to a source at Vancouver’s Maison Birks, the Paris-based luxury jeweller Van Cleef & Arpels is set to open the expanded boutique just in time for the holidays. The expanded Van Cleef & Arpels will have its own dedicated entrance on Granville Street. The new boutique will replace a 300 sq. ft. shop-in-store that opened in Birks in 2006.

Birks Window Display

Image credit: Helen Siwak, THECloset YVR

With its main entrance just off of West Hastings Street, Maison Birks is the country’s largest with its retail space spanning 20,220 sq. ft. over two levels. This historical store is located in a former bank building, and the Van Cleef & Arpels boutique’s new doorway required modifications to the historical building’s facade as shown in the photograph.

Founded in 1906 by Alfred Van Cleef and his brothers-in-law Charles and Julien Arpels on the Place Vendome in Paris, Van Cleef & Arpels is considered to be one of the world’s most prestigious jewellery brands.

van cleef & arpels, birks, vancouver, granville street, helen siwak, yvr, vancity

Snowflake Pattern. Image credit: Van Cleef & Arpels

In 1939, Claude Arpels opened their first boutique in New York City on 5th Avenue where it still stands today as an endearing emblem of the first European luxury companies to lay roots in the US. In the 1940s the company’s Snowflake collection was created, followed by the launch of the iconic Alhambra collection in 1968 which features the four-leaf clover.

van cleef & arpels, birks, vancouver, granville street, helen siwak, yvr, vancity

Alhambra Series. Image credit: Van Cleef & Arpels

Today, this luxury brand lends its fine jewels to some of the biggest designers’ fashion shows such as newcomers Gareth Pugh and the legendary Karl Lagerfeld. The company has store locations worldwide and in the US, it operates freestanding locations as well as concessions within selected Neiman Marcus stores.

Ciao ciao,

Helen Siwak, On the Scene

(The original version of this article and photographs by Helen Siwak was published in VancityBuzz.com. This is an expanded on version by Helen Siwak).
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s